XF Media & Communications

XF Media is a professional China digital marketing service provider.

Since its establishment in 2008, it has focused on China marketing and International Press Release Distribution, it has become an official partner of many China media platforms.

China Search Engine Partner: Baidu

China Video media Partners: Youku, Tencent, iQiyi, Mango, Migu  and other 10 video media partners

China OTA Media Partners: Ctrip, Mafengwo, Tongcheng, Qunar.

China OTT Partner: Philips, Skyworth 

China Social Media Partners: Xiaohongshu, Station B, Douyin, Weibo, WeChat, Zhihu.

China Offline Support: China Post 500+ Shanghai offline business outlets.

International Press Release Distribution:Publish Your Press Release on Top-Tier News & Media Sites. Get Featured on ABC, NBC, CBS, FOX & More

Promotion form: China Media Buying

Promotion objective: Precise online delivery to increase exposure and coverage for the official flagship store.

Delivery cycle: 8.11~8.23

Target crowd: mainly women, aged between 20 and 39

Distribution of interests: medical health, film and television music, information, education and training, catering, mother and child parenting

Crowd tags: full-time mothers, working mothers, learning mothers, fathers, trendy moms, white-collar workers, families, intergenerational relatives

Selected media: life services, video viewing, news and information

Delivery effect
Total impressions delivered: 4,248,875
User hits: 124,520
CTR: 2.9%

Promotion form: Little Red Book Planting Grass

Promotion goals: Xiaohongshu planting grass, synchronously voiced by multiple high-impact beauty and skin care head KOLs, and cooperating with KOCs to spread publicity

Delivery cycle: 8.21~8.31

Target crowd: women, aged 22~35, first-tier and second-tier cities

Distribution of interests: beauty and personal care, maternity and childbirth, hotel tourism, etc.

Delivery effect
Total interactions on notes: 32,883
Information flow CTR: 2.9%
Search CTR: 2.57%

Promotion form: Little Red Book Planting Grass

Promotion goals: Xiaohongshu planting grass, synchronously voiced by multiple high-impact beauty and skin care head KOLs, and cooperating with KOCs to spread publicity

Delivery cycle: 8.21~8.31

Target crowd: women, aged 22~35, first-tier and second-tier cities

Distribution of interests: beauty and personal care, maternity and childbirth, hotel tourism, etc.

Delivery effect

Native CTR: 2.9%

Search CTR: 2.57%

Promotion form: China OTA Marketing

Promotion goals: Attract Chinese Tourists to Australia 

Delivery cycle: 9.28~10.6

Target audience: Chinese tourists that booked flights or hotels to Australia

Selected medias: Qunar, Ctrip, Mafengwo, Tongcheng

Media type: Splash, Native

Delivery effect

Average Splash CTR:  2.81%

Average Native CTR: 2.33%

Promotion form: International Press Release Distribution

Promotion goal: to enhance the regional influence of the United States

Delivery cycle: 2.28

Target audience: wide coverage

Selected Media: US Integrated Media

Delivery effect
Number of releases: 1
Number of landing media: 457
Authoritative media coverage: 14, including: Yahoo, Google, Market Watch, Daily Herald, Baystreet, Digital Journal, FOX, Benzinga etc.

Potential audience covered: 26,500,000 person-times

Promotion form: International Press Release Distribution

Promotion goals: to increase brand awareness and company reputation.

Delivery cycle: 11.10

Target audience: wide coverage in US, Europe, Asia

Selected media countries: US, Europe, Asia

Delivery effect
Number of release: 1
Number of landing media: 417
Authoritative media coverage: AP, AFP, Yahoo Finance US, Yahoo Finance Australia, Daily Herald, Digital Journal, Google News, Fox28, Fox 40…

Potential audience covered: 50,000,000 person-times

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We help global brands do China marketing through different China medias: such as China premium media buy, China Social Media, China OTT, China offline activities support.

We help Chinese brands distribute their press releases and news to a global audience through international media outlets and PR platforms. This helps Chinese brands build brand awareness and reach new markets.